Fotballklubben Kaizer Chiefs har annonsert at de skal delta under tilstelningen Rush Esports 21.-23. juli ved Sandton Convention Centre i Johannesburg. Kaizer Chiefs' markedssjef, Jessica Motaung, kommer med følgende kommentar i forbindelse med annonseringen:
"Kaizer Chiefs is a football club but our aim has always been to grow the business beyond just the football field by introducing and building the brand within new markets. The growth of esports has been phenomenal over the last few years and we always believe in being at the forefront of what is happening in the world."
Eventet vil ha en egen scene for Kaizer Chiefs hvor spillerne skal konkurrere i FIFA 17. Pressemeldingen sier også dette:
"Rush is a new initiative for South Africa that will see some of the world's leading and most popular games being played in a competitive environment by gaming and esports fans, enthusiasts and newcomers. With the backing of Kaizer Chiefs and other companies, the Rush initiative plans to provide hands-on access to this exciting and thrilling world of esports."
Motaung legger til:
"The event is the perfect conduit for Kaizer Chiefs as trendsetters. We plan to touch and interact with young and old who are ardent gamers and those who'd like to join this revolution that's fast taking the world by storm."